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EFE learning modules / Negotiating & Persuading

scenario 1 a professional business meeting between

Scenario Context

"A professional business meeting between Sarah, a Senior Marketing Manager, and Mark, the Financial Director, where they discuss budget reallocation for a new campaign and a salary increase for a key team member."

Speakers
S

Sarah

A determined and strategic Senior Marketing Manager who is skilled at using data and logic to persuade others.

M

Mark

A cautious Financial Director who prioritizes cost-saving and long-term financial stability for the company.

The Dialogue

Tap highlighted words to view vocabulary cards below.

Sarah
Hello Mark, do you have a few minutes to talk about the Q4 marketing strategy?
Mark
Hi Sarah, yes, come in. I saw your initial report, but I haven't had a chance to digest it yet.
Sarah
I appreciate that. I'd like to propose a significant change in how we allocate our resources.
Mark
Change usually means more money. Are we sticking to the original budget?
Sarah
The total budget stays the same, but I believe we need to our focus toward digital influencers.
Mark
Influencers? Isn't that a bit of a gamble compared to our traditional ads?
Sarah
Initially, it might seem so, but the on social proofing is currently three times higher than print.
Mark
I'm listening. Show me how this makes financial sense for the quarter.
Sarah
If we move 20% from print to influencer partnerships, we reach a younger, more active demographic.
Mark
But print has been our backbone for years. Why change now?
Sarah
Market trends show that traditional print is heading toward for our target age group.
Mark
is a strong word. Are you sure about these projections?
Sarah
Absolutely. I've gathered data from the last three months that proves our engagement is dipping.
Mark
If I agree to this , how do we ensure we aren't just throwing money away?
Sarah
We will use trackable discount codes to measure the direct impact of every influencer.
Mark
That sounds like a way to the reporting process. I like that.
Sarah
Exactly. It makes every dollar spent completely accountable.
Mark
Okay, let's look at the implementation plan on Monday. Was there something else?
Sarah
Yes, I also wanted to discuss employee , specifically regarding David.
Mark
David is a great asset, but he received a raise not too long ago.
Sarah
He has been in the success of the last three product launches.
Mark
He has, but the department budget for salaries is very tight this year.
Sarah
I understand, but his responsibilities have grown since his last review.
Mark
What exactly are you proposing for him?
Sarah
I am requesting a 12% salary increase to keep him competitive with market rates.
Mark
12% is quite high, Sarah. The standard is usually 3 to 5%.
Sarah
I believe this is with the value he brings and the cost of hiring a replacement.
Mark
The cost of recruitment is indeed high, but the board will resist a double-digit jump.
Sarah
If we don't act now, we risk losing him to a competitor who has already reached out.
Mark
Is that a threat or a reality?
Sarah
It's a reality. I want to be proactive rather than reactive.
Mark
What if we offer an 8% increase and a performance bonus at the end of the year?
Sarah
That is a fair . I think he would appreciate the recognition.
Mark
Good. You've made a compelling case for both the budget and the raise.
Sarah
Thank you for your , Mark. I'll send over the updated figures.

Scene Vocabulary

Practice vocabulary words & meanings.

ROI

/አር ኦ አይ/

የትርፍ መጠን

Return on Investment; a measure used to evaluate the efficiency of an investment.

የኢንቨስትመንት ትርፋማነትን ለመገምገም የሚያገለግል መለኪያ።

Pivot

/ፒቨት/

አቅጣጫ መቀየር

To completely change the way you do something or the direction of a project.

የአንድን ነገር አካሄድ ወይም የፕሮጀክት አቅጣጫ ሙሉ በሙሉ መቀየር።

Obsolescence

/ኦብሰሌሰንስ/

ጊዜ ያለፈበት መሆን

The process of becoming outdated or no longer useful.

አንድ ነገር ጊዜው አልፎበት ጥቅም ላይ መዋል የማይችልበት ሁኔታ።

Streamline

/ስትሪምላይን/

ማቀላጠፍ

To make a process more efficient and effective by removing unnecessary steps.

አላስፈላጊ ሂደቶችን በማስወገድ ስራን ይበልጥ ቀልጣፋ እና ውጤታማ ማድረግ።

Instrumental

/ኢንስቲቱሜንታል/

ወሳኝ ሚና ያለው

Serving as a crucial means, agent, or tool in reaching an objective.

ለአንድ ግብ መሳካት እንደ ዋና መሳሪያ ወይም ወሳኝ መንገድ ሆኖ ማገልገል።

Exponentially

/ኤክስፖኔንሺያሊ/

በከፍተኛ ሁኔታ

Increasing more and more rapidly over time.

በሂደት በከፍተኛ ፍጥነት እየጨመረ የሚሄድ።

Commensurate

/ኮሜንሱሬት/

ተመጣጣኝ

Corresponding in size or degree; in proportion.

በመጠን ወይም በደረጃ የሚመጣጠን ወይም ተመጣጣኝ የሆነ።

Retention

/ሪቴንሽን/

ይዞ ማቆየት

The continued possession, use, or control of something; keeping employees in a company.

አንድን ነገር በቀጣይነት መያዝ ወይም መጠቀም፤ በተለይም ሰራተኞችን በድርጅት ውስጥ አቆይቶ መያዝ።

Compromise

/ኮምፕሮማይዝ/

ስምምነት

An agreement or a settlement of a dispute that is reached by each side making concessions.

ሁለቱም ወገኖች የተወሰነ ጥቅም በመተው የሚደርሱበት የጋራ ስምምነት።

Flexibility

/ፍሌክሲቢሊቲ/

ተለዋዋጭነት

The ability to be easily modified or to respond to altered circumstances.

በቀላሉ የመቀየር ወይም ለተለዋዋጭ ሁኔታዎች ምላሽ የመስጠት ችሎታ።