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EFE learning modules / Digital Identity & Social Media

scenario 3 maya a senior marketing specialist is

Scenario Context

"Maya, a senior marketing specialist, is mentoring Liam, a junior associate, on how to improve his LinkedIn profile and manage his professional online presence."

Speakers
M

Maya

An experienced digital brand manager with a deep understanding of online networking.

L

Liam

An entry-level marketing associate who is eager to build a strong professional reputation.

The Dialogue

Tap highlighted words to view vocabulary cards below.

Liam
Hi Maya, do you have a few minutes to look at my LinkedIn profile?
Maya
Sure, Liam! I was just thinking about how important a digital identity is these days.
Liam
I feel like my professional bio is a bit weak.
Maya
Let's see. Your bio should be like a concise .
Liam
Right now, it just says 'Marketing Associate looking for opportunities'.
Maya
That is too . You need to showcase your specific skills and passion.
Liam
Should I mention the campaign I worked on last month?
Maya
Absolutely! That builds immediately.
Liam
How long should the bio be?
Maya
Keep it under three paragraphs. People scan profiles quickly.
Liam
Okay, I will rewrite it to be more punchy. What about commenting on posts?
Maya
Commenting is a great way to build your .
Liam
I usually just write 'Great post!' or 'I agree'.
Maya
Try to add more value. Ask a question or share a specific insight.
Liam
So, instead of 'Great post', I should explain why it was useful?
Maya
Exactly. That's how you establish .
Liam
That sounds intimidating. I'm just a junior staff member.
Maya
Everyone starts somewhere. Consistent increases your visibility.
Liam
I noticed some people post every day. Is that necessary?
Maya
It helps, but quality is better than quantity.
Liam
How do I manage my if someone disagrees with me?
Maya
Always stay professional. Your online is hard to build but easy to break.
Liam
I should probably check my privacy settings on other platforms too.
Maya
Definitely. Employers often look beyond LinkedIn.
Liam
I will make my personal Facebook private then.
Maya
That's a smart move. You want to control what the public sees.
Liam
What about my profile picture?
Maya
It should be professional. Avoid using a cropped photo from a party.
Liam
Good point. I'll get a proper headshot this weekend.
Maya
is key. Once your profile is ready, becomes easier.
Liam
Thanks for the advice, Maya. I feel much more confident now.
Maya
You are welcome! Let me know if you need help with the final draft.

Scene Vocabulary

Practice vocabulary words & meanings.

Digital Footprint

/ዲጂታል ፉትፕሪንት/

የዲጂታል አሻራ

The trail of data you leave behind on the internet.

በኢንተርኔት ላይ የሚተው የመረጃ አሻራ።

Elevator Pitch

/ኤለቬተር ፒች/

አጭር እና ገላጭ መግለጫ

A short, persuasive speech used to introduce yourself or an idea.

ራስን ወይም ሀሳብን ለማስተዋወቅ የሚረዳ አጭር እና አሳማኝ ንግግር።

Credibility

/ክሬዲቢሊቲ/

ተዓማኒነት

The quality of being trusted and believed in.

የመታመን እና ተቀባይነት የማግኘት ጥራት።

Thought Leadership

/ቶት ሊደርሺፕ/

የሀሳብ መሪነት

Positioning yourself as an authority in a specific field through sharing expertise.

እውቀትን በማካፈል በአንድ የሙያ ዘርፍ ውስጥ እንደ ባለስልጣን ራስን ማስቀመጥ።

Curated Content

/ኪውሬትድ ኮንቴንት/

የተመረጠ ይዘት

Content gathered from other sources and shared because of its relevance.

ከሌሎች ምንጮች የተሰበሰበ እና ጠቃሚ ስለሆነ የሚጋራ መረጃ።

Reputation

/ሬፒውቴሽን/

ዝና ወይም ስም

The beliefs or opinions that are generally held about someone.

ስለ አንድ ሰው በሰፊው የሚታመን እምነት ወይም አስተያየት።

Optimization

/ኦፕቲማይዜሽን/

ማሻሻል

The action of making the best or most effective use of a situation or resource.

አንድን ሁኔታ ወይም ግብዓት በተሻለ ሁኔታ ጥቅም ላይ ማዋል የሚያስችል ተግባር።

Networking

/ኔትወርኪንግ/

ግንኙነት መፍጠር

Interacting with others to exchange information and develop professional contacts.

መረጃ ለመለዋወጥ እና የሙያ ግንኙነቶችን ለማዳበር ከሌሎች ጋር መገናኘት።

Generic

/ጀነሪክ/

አጠቃላይ

Lacking imagination or individual character; common.

ልዩ ባህሪ የሌለው ወይም የተለመደ።

Engagement

/ኢንጌጅመንት/

ተሳትፎ

The level of interaction on social media, such as likes and comments.

በማህበራዊ ሚዲያ ላይ ያለው የግንኙነት ደረጃ (ላይክ እና አስተያየትን ይጨምራል)።