EFE learning modules / Digital Identity & Social Media

scenario 2 sarah a digital marketing expert helps

Scenario Context

"Sarah, a digital marketing expert, helps Alex, a junior professional, improve his LinkedIn profile, professional bio, and online engagement strategies to build a better professional reputation."

Speakers

Sarah

An experienced digital branding consultant who knows the ins and outs of professional networking.

Alex

A motivated but inexperienced professional looking to transition careers and improve his online presence.

The Dialogue

Tap highlighted words to view vocabulary cards below.

Sarah

Hi Alex, I noticed you haven't updated your LinkedIn profile lately. How is the job search going?

Alex

I know, Sarah. I find writing a professional bio quite challenging and I am not sure where to start.

Sarah

It is all about your digital . You need to be but impactful to grab attention.

Alex

I usually just list my old job titles. Is that enough for a good bio?

Sarah

No, you need a that connects your experiences and shows your value.

Alex

Like a story? I thought professional profiles had to be strictly formal and dry.

Sarah

It should be professional, but helps people connect with you on a human level.

Alex

I am also worried about my on the platform. My posts get no views.

Sarah

Improving your requires consistent with other people's content.

Alex

Does that mean I should comment on every post I see in my feed?

Sarah

Not every post. Focus on industry posts where you can actually add value with your expertise.

Alex

What kind of comments are best to make?

Sarah

Ask insightful questions or share a brief personal insight related to the topic.

Alex

I am worried the won't show my comments to the right people.

Sarah

The favors meaningful interactions over just simple likes or generic comments.

Alex

I see. What about managing my online outside of LinkedIn?

Sarah

You should audit your search results and hide anything that looks unprofessional.

Alex

I have some old party photos from college on my public Facebook profile.

Sarah

Definitely set those to private to protect your professional .

Alex

I'll start by rewriting my summary. How do I make the first sentence count?

Sarah

Start with your biggest achievement or your core passion in your industry.

Alex

I am passionate about data analysis and helping teams grow through insights.

Sarah

That is a great start for your . It sounds focused.

Alex

Should I mention the specific software tools I use?

Sarah

Yes, specific and skills make your profile more searchable for recruiters.

Alex

I want to sound confident but not arrogant in my description.

Sarah

Use active verbs. Instead of 'I was given tasks', use 'I led' or 'I developed projects'.

Alex

That sounds much stronger. What about my profile picture?

Sarah

It should be a clear, professional headshot with good lighting and a neutral background.

Alex

I'll take a new one this weekend with a better shirt.

Sarah

Perfect. Remember, your digital is often your first impression these days.

Alex

I never realized how much work goes into maintaining a social media presence.

Sarah

It is an investment in your career. It opens doors you didn't know existed.

Alex

I will also try to follow some industry leaders tomorrow and see what they post.

Sarah

When you do, try to engage with their latest articles to get noticed.

Alex

I'll make sure my comments are and relevant to the discussion.

Sarah

Exactly. Quality always beats quantity when it comes to professional networking.

Alex

Thank you for the advice, Sarah. I feel much more ready to start now.

Sarah

You are welcome! Let me know if you want me to review your draft later.

Alex

I definitely will. I want it to be perfect before I hit save.

Scene Vocabulary

Practice vocabulary words & meanings.

10 Terms

Concise

/ኮንሳይስ/

አጭርና ግልጽ

Giving a lot of information clearly and in a few words.

ብዙ መረጃን በግልጽ እና በጥቂት ቃላት መስጠት።

Narrative

/ናሬቲቭ/

ትረካ

A spoken or written account of connected events; a story.

የተያያዙ ክስተቶች የቃል ወይም የጽሁፍ ዘገባ፤ ታሪክ።

Authenticity

/ኦቴንቲሲቲ/

ትክክለኛነት

The quality of being authentic or genuine.

እውነተኛ ወይም ኦሪጅናል የመሆን ባህሪ።

Visibility

/ቪዚቢሊቲ/

ታይነት

The state of being able to be seen or noticed.

የመታየት ወይም በሰዎች ዘንድ የመታወቅ ሁኔታ።

Engagement

/ኢንግጅመንት/

ተሳትፎ

The action of engaging or being involved in something, especially on social media.

በአንድ ነገር ውስጥ የመሳተፍ ተግባር፣ በተለይም በማህበራዊ ሚዲያ ላይ።

Algorithm

/አልጎሪዝም/

ስልተ-ቀመር

A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.

በስሌቶች ወይም በሌሎች ችግር ፈቺ ስራዎች ውስጥ የሚከተሏቸው ህጎች ስብስብ፣ በተለይም በኮምፒተር።

Reputation

/ሪፑቴሽን/

ዝና/ስም

The beliefs or opinions that are generally held about someone or something.

ስለ አንድ ሰው ወይም ነገር በአጠቃላይ የሚታመኑ እምነቶች ወይም አስተያየቶች።

Credentials

/ክሬደንሻልስ/

ማስረጃዎች

Qualifications, achievements, or personal qualities of a person, typically when used to indicate that they are suitable for something.

የአንድ ሰው የትምህርት ዝግጅት፣ ስኬቶች ወይም የግል ብቃቶች።

Strategic

/ስትራቴጂክ/

ስልታዊ

Relating to the identification of long-term or overall aims and interests and the means of achieving them.

ከረጅም ጊዜ ግቦች እና እነሱን ለማሳካት ከሚረዱ ዘዴዎች ጋር የተያያዘ።

Identity

/አይደንቲቲ/

ማንነት

The fact of being who or what a person or thing is.

አንድ ሰው ወይም ነገር ማን እንደሆነ የሚገልጽ እውነታ።